Search Engine Optimization (SEO) involves making Web pages more search engine friendly to promote them as the most relevant solutions for the search engines' users. The improvements can mean the difference between achieving top rankings, which can result in thousands of monthly visitors, and being lost in oblivion. Why is search engine optimization important? Search engine optimization is basically about following search engine rules. If your Web page fits the criteria's that a search engine considers the most important factors in terms of relevance, then it will reward you with a top ranking. search engines collect data about a unique website by sending an electronic spider to visit the site and copy its content which is stored in the search engine's database. Generally known as 'bots', these spiders are designed to follow links from one document to the next.

As they copy and assimilate content from one document, they record links and send other bots to make copies of content on  those linked documents. This process continues and infinitum. By sending out spiders and collecting information 24/7, the major search engines have established databases that measure their size in the tens of billions.

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